A Passion Project for MiracleFeet

November 15, 2017

“I’ve never heard of clubfoot.”

We hear this confession almost daily. For us, it is a constant reminder that we have a lot of work to do around clubfoot awareness. We need to start conversations about this common birth defect that is devastating to children in certain areas of the world. Clubfoot needs to be treated equally in every country.

Earlier this year, we told our story to GSW, an amazing ad agency in NYC, and they were so inspired that they launched a “Passion Project” for MiracleFeet. They generously created posters, ads, and even captivating and educational videos for us. These creative pieces will help us reach new audiences with our message of hope and transformation.

We are thrilled to announce that GSW won two Bronze CLIO awards for the posters and print ads, plus one Short List recognition for Miracle Worker, a beautiful animated video we will be releasing on #GivingTuesday, November 28th. The team also won a coveted Typography Award from Communication Arts and will be featured in their magazine and on their website soon.

While we are excited about the awards and recognition for these beautiful ads, we’re even more hopeful that they will help raise awareness about untreated clubfoot. You can help continue these conversations. Use your voice to educate others that neglected clubfoot is a root cause of illiteracy, malnourishment, and abuse in low- and middle-income countries. Click on the posters and print advertisements below to download these images and share on your social media channels.

“Twisted Future” Poster Series:


MiracleFeet “Little Piggy” Print Ad Series:


About Clio Awards: The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.

About Communication Arts: Communication Arts is a professional journal for designers, art directors, design firms, corporate design departments, agencies, illustrators, photographers and everyone involved in visual communications. Through its editorials, feature articles and the annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field. Now in its 59th year, CA continues to showcase the current best—whether it’s from industry veterans or tomorrow’s stars—in advertising, design, photography, illustration, interactive and typography. Everything is reproduced with quality printing and attention to detail unmatched by any trade publication anywhere. With a paid circulation of over 30,000 (29,351 subscribers and 2,336 single copy sales), CA has a rich tradition of representing the aspirations of a continually-growing and quality-conscious field of visual communications. CA’s editorial content, knowledgeable presentation and writing, use of color and quality reproduction are all designed to be consistent with the standards CA’s readers set for themselves in their own careers.

About the 8th Typography Competition and Annual: Published each January, the Typography Annual incorporates special reproduction techniques developed by CA, including quality 200-line color separation and printing on premium 70 lb. coated paper by one of the finest printers in the United States. Everything that was originally in color is reproduced in color at a size that allows the concept to be understood.