As a former news producer who has made the switch to the PR-side, Jill Dykes has a unique mix of relationships, experience, and news judgment. A self-described “news-hound”, Jill majored in broadcast communications at Elon University and was promptly hired by NBC News world headquarters after graduation. During her five years with NBC, she traveled extensively to cover major breaking news and learned firsthand how to find a good news story. In 2002 Jill made the switch to PR and honed her skills at two highly reputable agencies before launching Jill Dykes PR in 2009. When not pitching her clients to major national and international news organizations, Jill can be found spending time with her husband and two daughters, ages 11 and 8.